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Privacy Policy

Last updated: June 2026

At Seval, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains what information we collect, how we use it, and your rights under UK data protection law — including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this policy carefully. By using our website or purchasing from us, you agree to the practices described here.

 

1. Who We Are

Seval is the data controller responsible for your personal data.

 

Seval

104 High Street

Hoddesdon

Hertfordshire

EN11 8HD

Phone: 01992 462 140

 

2. What Personal Data We Collect

We may collect and process the following personal data about you:

  • Name and contact details (email address, phone number, postal address)

  • Payment information (processed securely via our payment provider — we do not store full card details)

  • Order history and purchase details

  • Delivery address and preferences

  • Communications you send to us (e.g. enquiries, returns requests)

  • Website usage data (e.g. pages visited, time on site, browser type) via cookies

  • Email marketing preferences, if you have opted in

 

3. How We Collect Your Data

We collect your personal data when you:

  • Place an order on our website or in store

  • Create an account on our website

  • Sign up to our newsletter or marketing emails

  • Contact us by email, phone, or via our website

  • Browse our website (via cookies — see Section 9)

 

4. How We Use Your Data

We use your personal data for the following purposes:

  • To process and fulfil your orders, including arranging delivery and handling returns

  • To communicate with you about your order or any queries you raise

  • To send you marketing emails about new arrivals, promotions, and offers — only if you have opted in

  • To improve our website and the shopping experience we offer

  • To comply with our legal and regulatory obligations

 

We will never use your data for any purpose other than those listed above without your explicit consent.

 

5. Our Lawful Basis for Processing

Under UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

  • Contract: to process your orders and manage your account

  • Legitimate interests: to improve our services and prevent fraud

  • Consent: to send you marketing emails (you can withdraw this at any time)

  • Legal obligation: where we are required to retain data by law (e.g. financial records)

 

6. Sharing Your Data

We do not sell, rent, or share your personal data with third parties for their own marketing purposes. We may share your data with:

  • Delivery and courier services, to fulfil your order

  • Payment processors (e.g. Stripe, PayPal), to handle transactions securely

  • Our website platform provider (Wix), who hosts our site and may process data on our behalf

  • Email marketing platforms (e.g. Mailchimp), if you have opted in to our newsletter

  • Legal or regulatory authorities, if required by law

 

All third parties we work with are required to handle your data securely and in accordance with applicable data protection law.

 

7. How Long We Keep Your Data

We retain your personal data only for as long as necessary:

  • Order and transaction records: 6 years (as required by HMRC for tax purposes)

  • Customer account data: for as long as your account is active, or until you request deletion

  • Marketing preferences: until you unsubscribe or request removal

  • General enquiry records: up to 2 years

 

Once your data is no longer needed, we will delete or anonymise it securely.

 

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

  • Right to access — you can request a copy of the data we hold about you

  • Right to rectification — you can ask us to correct inaccurate or incomplete data

  • Right to erasure — you can ask us to delete your data in certain circumstances

  • Right to restrict processing — you can ask us to limit how we use your data

  • Right to data portability — you can request your data in a portable format

  • Right to object — you can object to us processing your data for marketing purposes at any time

  • Right to withdraw consent — where we rely on consent, you can withdraw it at any time

 

To exercise any of these rights, please contact us at the details in Section 1. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.

 

9. Cookies

Our website uses cookies — small text files stored on your device — to help us understand how visitors use our site and to improve your experience. Cookies may be used for:

  • Essential website functionality (e.g. keeping items in your basket)

  • Analytics (e.g. understanding which pages are most popular)

  • Marketing (e.g. showing relevant ads, if applicable)

 

You can control cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. Our website platform (Wix) also uses cookies as part of its standard operation.

 

10. Data Security

We take the security of your personal data seriously. Our website uses SSL encryption to protect data in transit, and we use secure, reputable third-party services for payment processing. We never store your full payment card details on our systems.

While we take all reasonable steps to protect your data, no method of transmission over the internet is 100% secure. If you have any concerns about the security of your data, please contact us.

 

11. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us and we will delete it promptly.

 

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The most current version will always be available on our website, with the “Last updated” date at the top of the page. We encourage you to review it periodically.

 

13. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how we handle your data, please get in touch.

 

Seval

104 High Street, Hoddesdon, Hertfordshire, EN11 8HD

Phone: 01992 462 140

 

This Privacy Policy applies to personal data collected through our website and in store. It is governed by the laws of England and Wales.

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